Attorney Website Marketing

Posts Tagged ‘attorney websites’

Each day,  I spend a decent amount of time reviewing progress and status on our clients website and search engine marketing campaigns.  It never ceases to amaze me how those websites that focus on a single subject rank higher in search results than those that try covering a lot of topics.   This is why I typically recommend to clients… existing and new… building websites for individual targeted practice areas, or attorney practice area websites.

Here’s why…

1.  You can choose a domain name that contains the practice area keywords.  Historically and currently, these website are ranking well across ALL search engines.  If you don’t believe me, do a search for “orange county dui lawyer”.  Here’s what I found when I did the search.  Click on image to view larger.

Google Search Results for "Orange County DUI Lawyer"

2. All content is focused on a single topic/practice.   This gives it more authority helping it rank closer to the top!

Building and maintaining multiple websites can be expensive and time consuming.  But, it doesn’t have to be!   We live in the age of social media where anyone can publish content on the web for FREE!   Why not create individual practice area sites using some of the no-cost resources on the web.   Here are a few Web 2.0 sites that are performing well.

• Hubpages.com
• Squidoo.com
• Wordpress.com
• Blogger.com

All you need to do is create some unique content that describes your practice. It’s best if it’s helpful information that people will share or engaging for visitors to read.

If you have questions or need assistance with a practice-focused campaign, give me a call. I’m happy to help!

Link building is an important piece of any search engine optimization strategy.    In our recent post, Attorney Website- 10 Sources for Inbound Links

Also, a recent article posted by Search Engine Watch, “Don’t Overlook These Link Building Opportunities“, is a good explanation of opportunities to get links into your law firm website.

“Laurie Williams is an Internet Marketing Consultant for attorneys and law firms. If you need assistance with your search engine marketing or website, contact Laurie at (301) 515-4184.”