Tips On How To Do SEO For Lawyers In 2018
Search engine optimization or SEO is always changing and the strategies that worked in 2017 are no longer as effective in 2018. If your business relies on SEO to deliver leads, then you need to keep up with the changes so that you continue getting business. If you’re a lawyer and you want to get more SEO leads for yourself or your firm, then we will take a closer look at how you can do just that.
First of all, the lawyer niche is very competitive and you will need to make sure you’re targeting the correct keywords. After all, if you’re a lawyer in Naples, Florida, you should be targeting Naples and not Florida. You should look at your competitor’s websites and use tools such as SemRush to determine the main keywords they are targeting as well as which keywords are bringing the most traffic.
Once you have these keywords, you should use them on your own site. On-page optimization is even more important now than it was in the past and you need to make sure you don’t over optimize your site. You should only mention the main keyword only once in either the URL or title and then once or twice in the body. It is essential that you use a lot of synonyms and related words so that your site is more relevant and optimized for the topic.
Next, you will have to get high quality backlinks. As mentioned previously, the legal seo in the UK niche is quite competitive and as a result, you will need powerful backlinks in order to rank. The best backlinks to get are PBNs which are private blog networks. You can build your own PBNs by buying quality expired domains and building them out. Once you build them out, you can link to your main site. This takes a lot of time, effort and money and it may be better to purchase PBN links from a quality provider. You should avoid buying PBN links from popular services since the chances are high that these will be discovered by Google. It is important that you get lots of different links from other sites besides PBNs. These include outreach links, blog links, social media links etc.