Attorney Website Marketing

Archive for the ‘Law Firm Internet Marketing Basics’ Category

Each day,  I spend a decent amount of time reviewing progress and status on our clients website and search engine marketing campaigns.  It never ceases to amaze me how those websites that focus on a single subject rank higher in search results than those that try covering a lot of topics.   This is why I typically recommend to clients… existing and new… building websites for individual targeted practice areas, or attorney practice area websites.

Here’s why…

1.  You can choose a domain name that contains the practice area keywords.  Historically and currently, these website are ranking well across ALL search engines.  If you don’t believe me, do a search for “orange county dui lawyer”.  Here’s what I found when I did the search.  Click on image to view larger.

2. All content is focused on a single topic/practice.   This gives it more authority helping it rank closer to the top!

Building and maintaining multiple websites can be expensive and time consuming.  But, it doesn’t have to be!   We live in the age of social media where anyone can publish content on the web for FREE!   Why not create individual practice area sites using some of the no-cost resources on the web.   Here are a few Web 2.0 sites that are performing well.

• Hubpages.com
• Squidoo.com
• Wordpress.com
• Blogger.com

All you need to do is create some unique content that describes your practice. It’s best if it’s helpful information that people will share or engaging for visitors to read.

If you have questions or need assistance with a practice-focused campaign, give me a call. I’m happy to help!

Microsoft’s newly branded search engine Bing performed 10.7% of all US searches in August 2009. According to Nielsen ratings, Bing grew in terms of search queries by US users 22% over the previous month. This makes it the fastest growing search engine on the market.

Yahoo currently reported handles 16% of searches. This is significant because Microsoft and Yahoo are currently in talks to establish a partnership in search and advertising.

With Google still holding 64% of the search market, it’s still the King of Search. However, we need to pay attention to the Bing and Yahoo. They are getting 27% of all searches as of August and when you consider there are over 36 million searches a month for lawyers and attorneys on Google, one could interpolate that Bing and Yahoo are getting about 15 million monthly searches… not insignificant!!!

To download a FREE report on attorney and lawyer searches for the month of August, See my post on Attorney Keyword Searches for August 2009!

Sources:

• Computer World Article
• Search Engine Watch

Do you know which search terms your prospective clients are using to find your practice on the web?

We did a little research and put together a useful report that details the number of monthly searches for terms such as:

attorney	13,600,000 (Google searches)
attorneys	7,480,000(Google searches)
lawyer	6,120,000(Google searches)
lawyers	4,090,000(Google searches)

See the FULL REPORT!

We have provided a quick download showing search terms and the number of search conducted last month (August 2009).

Download Top Attorney Keyword Searches – August 2009!

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Laurie Williams helps attorneys and law firms with online marketing including corporate branding, web presence, community participation, web 2.0, social media strategy, online relationship building and customer loyalty.    You may contact Laurie with questions or for consulting at mailto:lawfirmseo@gmail.co or by phone at (888) 770-5084.   Additionally, you can follow Laurie on Twitter at http://twitter.com/lawfirmseo/

Link building is an important piece of any search engine optimization strategy.    In our recent post, Attorney Website- 10 Sources for Inbound Links

Also, a recent article posted by Search Engine Watch, “Don’t Overlook These Link Building Opportunities“, is a good explanation of opportunities to get links into your law firm website.

“Laurie Williams is an Internet Marketing Consultant for attorneys and law firms. If you need assistance with your search engine marketing or website, contact Laurie at (301) 515-4184.”

I’m happy to introduce my new and improved blog about law firm Internet marketing and search engine optimization.   This blog is designed to share my opinion, news, tips and information relating to law firm website design and search engine optimization.

Here you’ll find tactical tips that you can do to improve your search engine rankings, best practices for site design, help with Web 2.0 strategies… all as they relate to marketing a law practice.

Please check back often and let me know if you have a topic you’d like me to comment on or cover.  

Thanks for visiting!