No well-respected law firm would dare go without a website these days! But putting up a static website could be just as bad as having none at all.
Let's face it, people go to the Internet for information. Your potential clients may not even be looking for a lawyer when they sit down at the computer. The truth is... people use the Internet for Information. You need to give potential clients what they are looking for. By posting timely, useful content to your site your are increasing the chances of people finding your firm. The search engines will pick up on fresh content and rank you accordingly. Additionally, if a potential client finds your web site and reads an informative article, they are more likely to contact you as opposed to a law firm that just posts a list of practice areas and contact information.
From the client's perspective, it can be overwhelming and sometimes scary to contact an attorney. You need to use your website (or BLAWG) to remove those apprehensions!
Content is important. Updated content is crucial! In order to keep your website current and up to date, a database driven law firm web site is must! This is especially true with larger firms covering a wide range of practice areas.
The best way to ensure the timely updating of website content is to use a website content management system. One designed specifically for law firm websites works best. At a minimum, you should be able add, edit and delete content on your web pages, as well as, update and manage attorney profiles and practice areas.
See LegalPracticePages for a comprehensive law firm website content management system. This is a comprehensive solution and unlike other solutions includes custom design, integration and hosting!
