Search Engine Optimization
General information and broad topics relating the search engine optimization for law firm websites.
Law Firm SEO on a Budget
What if you could determine exactly what you need to do to get your law firm's website ranking in the top 10 of major search engines, such as Google, Yahoo, MSN, etc?
Wouldn't you like to know:
- How the search engines view your law firm web pages;
- What text they see;
- What keywords are prominent on your website;
- What you can do to your web pages to improve your search engine rankings;
- What keywords are being used by Internet searchers to find your practice area;
- How many searches are being conducted each month for those keywords;
- Who your competitors are;
- Which competitors are ranking well with the search engines and how they are doing it;
Wouldn't you like to:
- Automatically submit your law firm website to hundreds of search engines.
- Effectively track your search engine marketing efforts
- Create detailed reports and history of how your law firm website is performing with the search engines
Introducing Internet Business Promoter - a great time-saving tool for the do-it-yourself law firm marketer.
LegalMarketingPros.com performs results-driven search engine marketing services for law firms. We use tools such as IBP (and many others to aid in our services)! SEO work is time consuming in nature. IBP can help streamline that time, but isn't a replacement for concentrated search engine marketing efforts.
Posted by: Laurie Williams | Posted on: 9/13/2007 | Permalink
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Law Firm SEO Cost
How much does Search Engine Optimization cost?
Law Firm Search Engine Marketing is not for weak budgets! From a little research on the web, I was able to determine that a law firm can expect to pay anywhere from $3,000 to over $150,000 per year! The return on that investment is usually related to the cost. With search engine optimization services, you most always get what you pay for.
What are you paying for with Law Firm SEO?
Expertise,ROI and Results. As a professional service provider, you know that quality professional services come at a cost. Basically, you are paying for the KNOWLEDGE and KNOW-HOW that when applied, can bring your law firm results (i.e. quality clients)! Is Search Engine Optimization worth the price?
It's relative to the services you provide.
Example: Let's say, for example, a personal injury law firm spends $15,000 per year for law firm search engine optimization services. The firm receives two cases that year from the website that settle for a total of $600,000. Your receive $200,000 in payment for services. In this case, it makes sense to spend $15,000!!! I'm opening up the comments for feedback. I'd like to know what your firm is doing in regards to SEO. Are you doing SEO in-house or outsourcing? How do you determine your SEO budget?
LegalMarketingPros.com has posted it's recently released law firm search engine optimization packages.
Posted by: Laurie Williams | Posted on: 6/26/2007 | Permalink
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Tips to Improve Your Law Firm Search Engine Rankings
Your placement in the search engines (i.e Google, Yahoo & MSN) determines the number of client leads your firm will receive! This is obvious as approximately 90% of your websites traffic comes from clicking through to your site from a search engine.
How do you make sure your firm is in the Top 20? Why the top 20 and not the top 10? Because more and more folks are clicking through to the second and third page of search engine results! Previously there has been a race for top 10. Yes. Top 10 is best, but Top 20 ain't bad either! Here are a few tips to try that can greatly increase your position with the search engines. 1. Make sure you've identified what potential clients are looking for. In other words, do the keyword research to figure out exactly what terms people are using to find lawyers in your geographic target and practice area. Keywords should be as specific as possible. See more on keyword selection in my Optimizing Your Law Firm's Site: Keyword Selection post. 2. Use the Keywords in the Title Tag of your pages. Make sure you include the keyword or phrase you are targeting in the Title of the Page. 3. Create a keyword rich description that matches the keywords or phrases in the title. Keep this short. Limit it to just the keyword or phrase. 4. Repeat the keyword or phrase throughout the page. Be sure to include it in your Header tags... <h1> Keyword Phrase </h4> 5. Make sure you have relevant content on that page. The content should be relevant to the title of the page and include the keyword/phrase and variations of it throughout. 6. Finally, make sure you have other sites and directories linking to you! Implementing these simple strategies can help you dramatically increase your search engine position and dramatically increase your lead intake! These steps imply that you implement a different page for each keyword /phrase, or at a minimum, each practice area. This can be a VERY time consuming task, but it's worth the effort! Hire an Internet Marketing Consultant to help! This FREE blog is provided by Laurie Williams of LegalMarketingPros.com. Laurie is a veteran Internet Marketer for the legal industry and has provided results for clients throughout the U.S. Contact her for a free consultation!
Posted by: Laurie Williams | Posted on: 8/9/2006 | Permalink
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Do-It-Yourself-Search Engine Optimization
Today, I thought I'd share with my readers a "secret"...well, maybe just little known... tool I use to provide search engine optimization services to my law firm clients. It allows me to manage and monitor my search engine optimization projects, quickly and easily. I can run reports that check search engine rankings with search engines, identify quality keywords, identify how competitive sites are doing and much more!
The tool is called Internet Business Promoter (IBP). With this tool, you can monitor and manage how your site performs with the search engines! The following are just a few things you can do with IBP. 1. IBP automatically submits your website URL to all important search engines. You set it up and click send and walk away. Plus, it follows the unique guidelines for each search engine so it's more reputable than other search engine submission tools.
2. It allows you to check and monitor search engine rankings on any number of keywords or phrases. It allows you to quickly check the rankings for any keyword(s) on a selection of more than 350 search engines. 3. It's includes a powerful link popularity tool that helps you with all aspects of professional link management. This is essential in building link popularity for improved rankings. 4. It helps with website optimization. This tool will look at your current site, evaluate keyword density and make recommendations of how you can improve the site! 5. It has a built-in keyword generator which helps build a quality keyword list for your site, so that you can optimize your site with the appropriate keywords which will attract qualified traffic 6 Many more features, tools and guidance. To learn more about Internet Business Promoter or to download your own copy, c lick here. I've been able to achieve top 10 results for many clients thanks to this little helper!
Highly recommended for the do-it-yourself law firm marketer! Happy Marketing!
Posted by: Laurie Williams | Posted on: 6/22/2006 | Permalink
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