Law Firm Directories
Listing your firm in lawyer directories is a great way to attract traffic to your law firm website as well as generate more leads. Directories that make an extra effort to promote their sponsoring firms are the best place to list your firm. These directories are concerned about getting you leads AND traffic! What do I mean by "efforts to promote sponsoring firms"?
I mean they provide services over and above a standard listing that works for your firm to generate more leads and more traffic to your law firm websites. - They provide direct links to your website without redirects. Search engines will not follow redirects, so non-direct links do not provide any "backlink" value. Backlinks are important because search engines determine your rankings and "importance" based on how many relevant sites link to yours.
- They optimize and promote your law firm profile so that it gets hit by search engines. If done correctly, the directory will make sure search engines can "find" your profile, through the use of sitemaps, easily crawled architecture and other common SEO techniques.
- They provide a way for potential clients to contact your firm directly, right then and there! The best way for this to happen is through a custom intake form or simply an email address.
- They provide other perks such as multiple category listings, news releases, article submissions, etc. These other items, if implemented properly can give your law firm tons of exposure and credibility.
Some suggestions for directories offering this type of options
Happy marketing with directories!
Posted by: Laurie Williams | Posted on: 6/14/2006
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