Ethical Link Building for Law Firm Websites
In recent news, Google has slapped websites and companies that “sell Links”. The legal industry is now abuzz due to the action Google has taken against Findlaw. Findlaw has been accused of selling links within content on their website to attorneys and to law firms. This practice is against Google’s Webmaster Guidelines for reporting paid links.
Since Google bases the authority of your website (and how high it ranks) in part on the number of links that come into your website, you may be asking yourself ’How do you get links into your website?”
Over the next couple of days, I’ll discuss some ETHICAL ways to get other websites to link to your law firm website and improve your law firm’s website ranking.