Keyword Density and Law Firm Websites

What is keyword density?

Keyword density is the ratio of the number of times a particular keyword or phrase is present in your web page to the overall number of words on a web page. It is expressed as a percentage.

Why is keyword density important?

Search engines use keyword density to determine how relevant a web page is for a particular keyword or phrase search. Therefore, it is important to make sure you use targeted keywords and phrases within the content of your web page.

This doesn't mean you can stuff keywords or phrases all over the page and expect positive results! Some search engines actually penalize a web page if a keyword or phrase is overused! In order to avoid being banned by search engines you should make sure your web pages have a reasonable keyword density for your targeted keywords and phrases.

What is an optimal keyword density?

There's no published right keyword density. However experience has told us that when pages have between a 5 – 10% keyword density they seem to perform well! I have seen sites with only a 1 or 2 % keyword density do well, too. The optimal keyword density depends on how competitive the keyword or phrase is on the web. This said, you should never compromise the quality of your content by overstuffing with keywords or phrases.

Below is a quick tool provide by SEOChat.com that you can use to check the keyword density for any page within your law firm's website!

Keyword Density Tool © SEO Chat™

URL
Valid URL

Results
Number of keyterms to display

Elements to include
Select from below
Include Meta?
Include Alts?
Include Title?

Include numerals
E.g. '2004' would count as a keyword
Yes
No

No. words
Number of words per phrase
3 words
2 words
1 word

Enter Captcha To Continue
To prevent spamming, please enter in the numbers and letters in the box below

Report Problem with Tool.

Posted by: Laurie Williams | Posted on: 7/6/2007 | Comments (0)

Bookmark this post: