Each day, I spend a decent amount of time reviewing progress and status on our clients website and search engine marketing campaigns. It never ceases to amaze me how those websites that focus on a single subject rank higher in search results than those that try covering a lot of topics. This is why I typically recommend to clients… existing and new… building websites for individual targeted practice areas, or attorney practice area websites.
1. You can choose a domain name that contains the practice area keywords. Historically and currently, these website are ranking well across ALL search engines. If you don’t believe me, do a search for “orange county dui lawyer”. Here’s what I found when I did the search. Click on image to view larger.
2. All content is focused on a single topic/practice. This gives it more authority helping it rank closer to the top!
Building and maintaining multiple websites can be expensive and time consuming. But, it doesn’t have to be! We live in the age of social media where anyone can publish content on the web for FREE! Why not create individual practice area sites using some of the no-cost resources on the web. Here are a few Web 2.0 sites that are performing well.
All you need to do is create some unique content that describes your practice. It’s best if it’s helpful information that people will share or engaging for visitors to read.
If you have questions or need assistance with a practice-focused campaign, give me a call. I’m happy to help!
Microsoft’s newly branded search engine Bing performed 10.7% of all US searches in August 2009. According to Nielsen ratings, Bing grew in terms of search queries by US users 22% over the previous month. This makes it the fastest growing search engine on the market.
Yahoo currently reported handles 16% of searches. This is significant because Microsoft and Yahoo are currently in talks to establish a partnership in search and advertising.
With Google still holding 64% of the search market, it’s still the King of Search. However, we need to pay attention to the Bing and Yahoo. They are getting 27% of all searches as of August and when you consider there are over 36 million searches a month for lawyers and attorneys on Google, one could interpolate that Bing and Yahoo are getting about 15 million monthly searches… not insignificant!!!
Do you know which search terms your prospective clients are using to find your practice on the web?
We did a little research and put together a useful report that details the number of monthly searches for terms such as:
|attorney||13,600,000 (Google searches)|
See the FULL REPORT!
We have provided a quick download showing search terms and the number of search conducted last month (August 2009).
Laurie Williams helps attorneys and law firms with online marketing including corporate branding, web presence, community participation, web 2.0, social media strategy, online relationship building and customer loyalty. You may contact Laurie with questions or for consulting at mailto:firstname.lastname@example.org or by phone at (888) 770-5084. Additionally, you can follow Laurie on Twitter at http://twitter.com/lawfirmseo/
I’m curious. Are you a twittering lawyer? I’m curious as to how attorneys are using twitter as a business development and social networking tool.
At first glance, Twitter seemed to me as a waste of time. But when I investigated further and started actually using it, I found that it is a very powerful marketing tool for my business. I’ve automated my twitter account to update when I post a new feed on the blog. I also give a quick post when I log in.
Here’s what I know:
- Twitter is great for connecting and networking with other legal marketing professionals and/or attorneys marketing through this relatively new and quickly growing Web 2.0.
- Twitter is good for branding my name and my law firm Internet marketing services.
- Twitter is good for monitoring and keeping abreast of resources, tips and tools relating to my profession.
How about you? How are you using Twitter as part of your services marketing?
Oh and by the way… my Twitter account in case you want to follow is http://twitter.com/lawfirmseo.
Link building is an important piece of any search engine optimization strategy. In our recent post, Attorney Website- 10 Sources for Inbound Links
Also, a recent article posted by Search Engine Watch, “Don’t Overlook These Link Building Opportunities“, is a good explanation of opportunities to get links into your law firm website.
“Laurie Williams is an Internet Marketing Consultant for attorneys and law firms. If you need assistance with your search engine marketing or website, contact Laurie at (301) 515-4184.”
What are inbound links and why are they important?
Simply put, an inbound link is any link to your law firm website from another. In the context of search engine marketing, it means a “one way” link.
Inbound links are important because search engines look at the number of links to a web page to help determine its “popularity”, and consequently, its perceived relevance to a keyword or phrase. Of course, this isn’t the only thing that search engines use to rank web pages, but it is an important piece of the search engine marketing puzzle.
Recently, there has been a great deal of buzz in the legal marketplace about unethical link buying/selling. Google frowns greatly on links that have been purchased for the purpose of increasing PageRank and they encourage folks to report paid links to them. The last thing you need is a nasty competitor reporting your website for paid links or unethical link development to your website!
How does a law firm generate ethical links to their website?
Since inbound links are an absolute necessity to ranking your web pages in the search engines, what can you do to generate those links ethically? In reviewing Google’s Webmaster Guidelines and reviewing what has worked for my clients in the past, I’ve come up with six ethical methods to generate inbound links.
- Create quality content that is useful and interesting. If the content of a web page is high-quality, other sites will reference it and link to it!
- Submit your law firm website to industry related directories and public directories such as the Open Directory Project and & Yahoo (yes, Google says submit to Yahoo!) There are thousands of free website directories with legal and practice area specific categories. Most web directories provide a link back to your website.
- Article Writing & Syndication. By contributing to the blogosphere with interesting and knowledgeable articles, you can generate links into your website as part of a biography or a summary. Articles can be syndicated or shared on the Internet for others to use in newsletters, blogs, etc.
- Press Release Distribution. If your law firm has a noteworthy case, addition to the firm, new office or any other announcement, you can distribute a press release through an online press release distribution service. Most online press release distribution services will include a link to your website in the “About” section or will even allow a link within the context of the press release.
- Online Social Network Profiles. Many lawyers have profiles on social networking websites such as LinkedIn, Facebook or Myspace. Link to your website! This might seem a no-brainer, but you’d be surprised how many folks don’t do it!
- Blog. Include links to your website in your blog where relevant.
Note: When conducting link building, remember that it’s not only the number of links that point to your website, but also the quality and relevance of the pages that link to your site. Also terminology or the link text used to link to the page, can drive the relevance of the link.
Caution: While these are all great ways to generate links to your website, I caution against overdoing it! Too many links, too fast might raise flags with the search engines.
I’d be interested in hearing your ideas for generating inbound links. Please share your comments below!
In recent news, Google has slapped websites and companies that “sell Links”. The legal industry is now abuzz due to the action Google has taken against Findlaw. Findlaw has been accused of selling links within content on their website to attorneys and to law firms. This practice is against Google’s Webmaster Guidelines for reporting paid links.
Since Google bases the authority of your website (and how high it ranks) in part on the number of links that come into your website, you may be asking yourself ’How do you get links into your website?”
Over the next couple of days, I’ll discuss some ETHICAL ways to get other websites to link to your law firm website and improve your law firm’s website ranking.
I’m happy to introduce my new and improved blog about law firm Internet marketing and search engine optimization. This blog is designed to share my opinion, news, tips and information relating to law firm website design and search engine optimization.
Here you’ll find tactical tips that you can do to improve your search engine rankings, best practices for site design, help with Web 2.0 strategies… all as they relate to marketing a law practice.
Please check back often and let me know if you have a topic you’d like me to comment on or cover.
Thanks for visiting!